BOOK + MOVIE = ir77

Yep so they go jet set to Croatia and I get to sign checks and watch plastic melt around books. I hope you all get the clap and get mugged at the same time. Watch the explorations- click the pic.

-jess

So a few weeks ago we had a party. People came, people got drunk, people passed out and knocked out the projector right before Shandy’s section,  people didn’t show up to dj…it was your typical snowboard media event.

Jesse and Shandy love.

Shin excited.

“….where did I put that?”

Canadians and whiskey make red eyes, cute red eyes.

Naturally.

Shin is laughing cause Lukas tucks his shirt in.

Randy Torcom of Dakine is so rad. I think it was his birthday that night. This moment could be the transformation into Walter?

Who doesn’t like books hanging from the roof?

 
How is NYC Jesse?

Jake (middle) is very close with his sisters-really close.

Mark Welsh is awesome. Thanks for coming.

Thanks to everyone who attended.
Thanks to Lukas, Jesse, Carey, Carolyn, and Shandy for setting it all up.

-jess

Well we been packin these damn books! Shit is lookin tite and we’re getting some help from some awesome people. It absolutley blows to stand there for nine hours and put these together.

Ally Distribution has been great. They help us on a daily basis.

Sam Falls, Kari Rowe, Austin Smith, Steven Kilzer, Kelly??, Fletcher, and some other dudes have been there when we need them. Couldn’t be doing this without all of you.
Thanks!

I like doing this so much it gives me a double chin.

Nice work Lukas!

Orders have been sent and you should see the ir77 book+movie in your local shop any day now. If your shop doesn’t carry it then you should go elsewhere.

-jess

But, they will not be right, or they could be made better.  This is where I learned a lot!  Each 24 pages are printed on one sheet of paper, 12 on the front, 12 on the back.  The paper gets fold up, then chopped on the top, bottom and out side edges.  Boo yeah do that to five sheets of paper and you have 120 pages.  Pretty cool.  Any who, you look at the pages under “5K” lights.  These are lights that are calibrated to, “a sunny day in Miami in April, around 2 in the afternoon”.  Seriously, this is the industry standard light.  
You can tweak colors a certain amount to get different types of black, yellows, magentas, and so on.  I didn’t really know what was going on, but the dude, Scott Gray who has been my print mentor on the whole project, is sick!  We would hum and haw over the shade of yellow, then adjust and go.  But, if you increase the yellow in one area, it may affect the picture that is getting printed right next to it, so there is a lot to take into consideration.  Once you start thinking about it, you can get carried away.  Funny thing; nobody else in the world will probably notice.  Big up’s to Scott, he is a print genius.

4.    Oh yeah, have a Birthday on the day you go to press!  It’s a blast, and you deserve it.  No shit, the day we went to press happened to be my birthday. (June 22nd)  There was a press check at 6 PM, one at 11PM, and another one at 2AM.  (Once the press starts running, there is no stopping it, so you are at the mercy of the project.)  By the time the 2AM press check came by, the birthday party was in full-effect.  I brought some good buddies (Mike Scott on left, Carlos Featherstone on right) with me.  We were all half-cut, so the colors looked great and we gave poor Scott a hard time.  Then Mike tried to take all the printed matter on the floor.  If you are into colors on paper, the print floor would blow your mind!  It was quite a culmination of events to say the least.

5.    Deal with it.  So, it turns out a book, takes up a lot of space.  Page and pages, on pallets and pallets.

This shit starts adding up.  It is cool to see the volume though.  In fact it’s unreal at this point.

Things are serious when you are taking up that much space, and using that much material.

The next phase is getting these stacks of paper all bound up… and out the door.  These are important, actually crucial, parts of the publishing process.
And, to top it all off, while this was going down, the rest of the posse was sweating their ass’s off in front of the computer getting the movie going…

We will keep you posted.

It seems like a pretty straightforward idea, but holy crap there is a lot of “things” that need to happen. We did a pretty major one in the last week of June; we went to press! We made contact. After a year and a half of making pages, then four months of pulling them all together, and then two weeks of dialing in the colors on each image, the book “hit the floor”, as they say in the business.

So, you want to print a book?

1. Well, you are going to want to make sure everything is in the right place. Once I had finally gotten all the pages in working order, I shipped them up to Metropolitan Fine Printers in Vancouver, BC. They made a rough print out to make sure all the images and words were on the right pages and actually in the book. Of course they weren’t. So, we went through a couple drafts of a laser-printed version of the book. With 120 pages going down, 10GB of info floating around, it is an organizational feat to make sure all the image/words/foils/die cuts/etc. are all in the right spots. We would sit at this desk, leaf through the rough draft, double check the images, yada yada, and make a mess. It was a lot of intense thinking. It would suck to forget to put the caption on the small picture on page 82, you know? Paper and colors:

2. Fire up the press. The “printer” is huge! I can’t even begin to explain how it works. They told me, but the whole process is a bit beyond my comprehension. It prints with little dots, microns, and each dot is 1/10th the size of your hair. That means a very high quality image. All I am sure about, is the last book I printed was in an ink jet printer that was underneath a desk at my house, and this printer is much different.

You need a whole wear-house for this thing, and a dude who is amazing and a dude who knows how to run it.

3. Get your colors right! So your rifle off some pages:

But, they will not be right, or they could be made better. This is where I learned a lot! Each 24 pages are printed on one sheet of paper, 12 on the front, 12 on the back. The paper gets fold up, then chopped on the top, bottom and out side edges. Boo yeah do that to five sheets of paper and you have 120 pages. Pretty cool.

Yes, we have a new teaser. It’s in three different sizes too!

We have the bigger (22mb) nice quality version. We also carry a smaller (6mb) lesser quality version, and for those of you who have to have it on your ipod (even though it’s hard to watch and looks like crap) version.

For optimus prime viewing pleasure- use headphones.
Enjoy.

We got samples of the book cover design.  This shit looks tight!  Printing begins the week of June 5th. A NEW teaser will be up on the web site…pronto.

Things are full blast and everybody’s brain cells are firing on all cylinders around here.  Check out the details on the hard cover edition.

Some hard-core stuff has been going down at the Pulp Publishing / ir77 headquarters this month.  We are gearing up for a print date of June 1st!  Holy Crap the pedal is to the metal.  Lukas is figuring, thinking, and manipulating pixels like hell; Jess is calling and yelling and screaming at fools letting them know what is happening. (Meanwhile Jake is down in his dungeon in Bend logging footage, but that is a different story)

It is a pretty crazy process to see the book come together.  There is a lot of sweat in there that is for sure.  And… it looks like we are really going to make that June 1st deadline.

We have some pictures from behind the scenes.  This is top-ass-secret shit.  Nobody has seen the pages of the book, or any of the designs yet.   Keep this to your self.

This is some of the photo archive for the book.  All them binders are full of photos

The mock design for the “Anticipation” section.  There are a lot of bells and whistles… i.e. that is not just black ink!

This is a dummy print out of the whole thing.  Sittn’ high at 1 inch.

Lukas just looks at it all day… then magic happens.

And this is the meat and potatoes.  The spreads them-selves.  There are some intense visuals in the book.

It’s on!  Check back later for more images of the cover designs… yes plural covers.

Jake Price is logging himself silly. We got the new computer up and going- it only crashed 3 times while installing new software. It’s one of those Mac G5 Quad models. We put in 8gigs of Ram- yes eight. We’re hoping the computer will edit the movie for us. Here’s Jake in action- serious shit. click the pic.

Our friends over at Shralp kick ass. They have been hooking us up with some links and pod casts. If you haven’t been to their site you really should check it out.